We are living in an era of globalization with a highly competitive technology driven business environment. In the present scenario there is a need to examine and understand trends in the behaviour of consumers. The marketing, psychology, motivation and decision strategies of consumers have to be understood not only in the context of changing consumer needs and preferences but also in the context of continuously evolving public policy as a result of increasing emphasis on ecology, environment and health. Being more creative and innovation driven is perhaps as important today as cost leadership and product differentiation for business organizations to attain sustainable competitive advantage.
The present day world is facing several kinds of blockages for sustainable development. Economices, environmental and social development of a country needs greater markets, which satisfy the needs of their citizens. This International Conference aims to discuss various aspects covering different consumer dynamics and marketing strategies for sustainable development of different economies in the global meltdown environments. This event emphasizes a wide array of areas at international level and arrive at some understanding of the issues, possible solutions and approaches like critical research and action oriented approach to marketing dynamics, combined with experiential pedagogy.
Department of Management Studies, Gokaraju Rangaraju Institute of Engineering & Technology, Hyderabad (GRIET), is happy to announce the 1st International Conference on "Consumer Dynamics and Marketing Strategies in a Globalized Economic Era"- Perspectives and Challenges". The Objectives of the Conference are:- * To provide an opportunity ro discuss research on marketing in the context of consumer dynamics in globalised era. * To provide a special forum to present and discuss research on marketing in the context of and/or applicable to different Economies. * To analyze and understand the underlying behavioral changes among consumer groups leading to the emergence of more demanding and techno savvy customers in the globalized economic era. * To facilitate sharing of the research based marketing knowledge among academicians and marketting professionals. * To share practical insights of marketing experts in the corporate world. These onerous objectives be achieved only through multi-disciplinary research-based idea generation and discussions. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide.
