INTERNATIONAL CONFERENCE ON CONSUMER DYNAMICS AND MARKETING STRATEGIES

October 29-30 , 2013, Hyderabad, India

Criteria for Review and Evaluation

Relevance:

Does the subject of the paper appeal to the interests of the conference attendees?

Applicability:

Does the paper bridge the gap between theory and practice?

Credibility:

Does the paper present credible and accurate information?

Methodology:

Does the paper use sound and appropriate method(s)?

Organization:

Does the paper follow a definite direction and clear organization?

Originality:

Does the paper add new findings, insights, or knowledge to the body of literature?

Research:

Does the paper compare and weigh the material against the work of others?

Conclusions

Are the conclusions sound and justified?

Managerial Implications:

Are the managerial relevance and implications of the decision problem demonstrated?

Format:

Are the abstract and the paper as per the guidelines for submission?

References:

Are the references adequate?