INTERNATIONAL CONFERENCE ON CONSUMER DYNAMICS AND MARKETING STRATEGIES

October 29-30 , 2013, Hyderabad, India

About GRIET

GRIET was established in the year 1997, under the patronage of the Gokaraju Rangaraju Educational Society and has grown into a leading Technological Institution in the State of Andhra Pradesh. GRIET has been recently awarded autonomous status by JNTUH and has been rated as the five top engineering colleges in AP and 25 top Engineering Colleges in INDIA by CSR-GHRDC Engineering Colleges Survey 2011. The mission of GRIET is to achieve and impart quality education with an emphasis on practical skills and social relevance. GRIET provides state-of-art infrastructure. Multi-speciality faculty continuously review, innovative and experiment teaching methodologies and learning resources and focus on research, training and consultancy through an integrated institute industry symbiosis.

About the Department of Management Studies(DMS)

The management programme (MBA) is one of the flagship programs of the Institute; it was established in the year 2006, with an intake of 60. In 2011 the intake was raised to 120. The focus of the MBA curriculum is on developing a learning manager who is able to establish to the fast changing world around him/her , without losing sight of the underlying values and ethos that drive the world. The curriculum places great emphasis on the ability of the student to bring to bear an integrated view on managerial problems on his/her ability to apply and learn in live situations. The Department's hallmark is its strong emphasis on strategic thinking, thought leadership and key disciplinary skills necessary to operate in today' s dynamic and challenging global environment, with a culture of academic and practical excellence. Department of Management Studies offers its students a dual advantage of well-equipped campus and the customized facilities tailored to the needs of the Management students. The department has liaison with reputed industries and R&D organizations.