This conference aims to provide a platform for a distinguished group of speakers and participants who will discuss debate and share their insights in furthering understanding on marketing theory and practice, and to listen and understand consumer voice in the context of global and emerging markets.
Such a group includes leading academic researchers from business schools as well as experts from the world of marketing practice. In consonance with the growing opportunities available to consumers for expressing their opinions, and for firms to track consumer dynamics and marketing strategies, this conference sets an agenda for "Consumer Dynamics and Marketing Strategies in a Globalized Economic Era."

*Consumer dynamics and marketing strategies in the globalized era

*Marketing mix strategies for enhancing the customer satisfaction

*Financial issues in marketing of consumer, industrial and technology products

*Role of human resource and operational issues in modern marketing environment

*Legal issues in marketing

*Marketing research approaches and tools to capture the voice of the customers

*Implications of packaging, labeling and branding in emerging markets

*Retailing and consumer dynamics

*Retail strategies to attract footfalls in the competitive market environment

*Managing customer relationships in emerging markets

*Innovative advertising and promotional practices in the globalized era

*Role of information technology in the contemporary marketing environment

*Consumer dynamics and marketing strategies in services marketing

*Impact of logistics and supply chain management efficiency on the valuetransformation process