This Conference aims to provide a platform for a distinguished group of speakers and participants who will discuss,debate and share their insights in further understanding the marketing theory and practices to listen and understand consumer voice in the context of global and emerging markets. Such a group includes leading academic researchers from business schools as well as experts from the world of marketing practice. In consonance with the growing opportunities available to consumers for expressing their opinions, and for firms to track consumer dynamics and marketing strategies, this conference sets an agenda for "Consumer Dynamics and Marketing Strategies in a Globalized Economic Era."
The Objectives of the Conference are: * To provide an opportunity to discuss on marketing in the context of consumer dynamics in globalised era. * To provide a special forum to present and discuss research on marketing in the context of and/or applicable to different Economies. * To analyze and understand the underlying behavioral changes among consumer communities leading to the emergence of more demanding and techno savvy customers in globalized economic era. * To facilitate and sharing research based marketing knowledge among academicians and practitioners. * To share practical insights with experts in the corporate world. These onerous objectives can be achieved only through multi-disciplinary research-based idea generation and discussions. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide.
